In the last few years, sliders has been super popular despite the fact that it has never been proven that they add anything to user-experience and conversion rate. On a contrary, some research and testing show that they are very poor conversion rate. Merely 1% of visitors clicked on carousels when the University of Notre Dame tested its website. That’s a very low conversion rate.
Nobody knows how they gained popularity. I always tried to used that area to make the statement and usually one single image would suffice.
Creating rotating sliders is time consuming and they usually look bad on mobile. Jon MacDonald, from UX pin recommends these 4 alternatives:
1. Highlight your top products.
2. Offer easy access to top content.
3. Combine top content and top products.
4. Focus on your current promotion.